Cognitive Ease | Web Hosting Talk

You know I’m always searching the Internet for tips on marketing, and yesterday I ran across an interesting video on cognitive ease which caught my attention. Here’s the link It’s just over 8 minutes long, but as I watched it, it made more and more sense. For example, members here who consistently post value-add threads and comments are perceived by me as experts in this industry (cognitive ease). It’s the same why firms like Dr. Pepper and Pepsi run so many ads, even though everyone on Earth probably knows of their product.

I think web hosting providers who only post advertisements on hosting forums are missing a huge opportunity to brand themselves, but maybe I’m wrong.

Your thoughts …

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