RSS is a great way to distribute your content, but what if you don’t have any subscribers?
Firstly, you need to be using RSS, short for Really Simple Syndication. A lot of people don’t subscribe to RSS because they don’t know what it is, but that’s changing. The beauty of RSS feeds are that they don’t fill up your inbox and you can’t get spammed.
Simply follow my steps to promote your feed and you should find you have loads of subscribers.
On a website, you’ll often see a little orange icon that is the RSS button. There is sometimes text that suggests readers subscribe. If a person hits on the button and they don’t have a reader, they will possibly see an XML document. That just confuses them and causes them to leave. Instead of allowing this to happen, you need to do something different to almost everyone else out there who is offering RSS feeds via the button.
Create an RSS information page.
For the many users who haven’t learned about RSS and it’s benefits, you should create a simple page that helps them learn quickly about it and why they need it. On your page you should have five simple elements:
1. A quick explanation of what RSS is. Add a link to Wikipedia’s RSS page for those who like in depth detail.
2. Three to five bullet points about how choosing an feed will benefit your readers.
3, A link to an RSS reader you like. For a really simple web based reader, I recommend using the one in Google + as it’s easy to understand. There are dozens out there, so research and choose what you like.
4. Include two or three different RSS options, web based, desktop download and even mobile device options.
5. A short paragraph on how to subscribe to your own RSS (and a link).
6. A short paragraph on why your RSS is a MUST for them!
7. Links to every RSS feed on your site, and any other relevant website feeds you offer
Now go and promote your new page!
Like everything on the Internet, you’ll need to promote it! Add your feed URL to your mail messages and in your ezines. Use something compelling to encourage readers to subscribe. Let them know how important it is to be subscribed to your site in real time.
Ensure that your subscription links are visible in every format. If they don’t see it, they can’t subscribe!
It’s that easy to promote your RSS feed to your website readers. Follow these steps and watch your subscriptions multiply.