Why Organic Link Building Is Harder Than It Sounds
Link building refers to the process of building links from other websites to yours. Link building is intended to drive referral traffic and increase the authority of your website.
Google’s algorithms are complex and constantly changing; Link building remains an essential factor in determining which sites rank for which keywords. SEO (search engine optimization) requires building links to establish your site as a citation-worthy resource. As a result, sites with more backlinks usually rank higher.
However, there are right and wrong ways to build links to your website. To ensure your site’s long-term viability, focus only on organic link building, i.e., earning links instead of buying them or getting them through manipulative tactics.
There are several ways to build links; however, it is a time-consuming and challenging process.
- Content Creation: Create high-quality, original content that people will naturally refer to and link to and tell your audience about it. You have to get your content out there if you want people to link to it!
- Reviews and Mentions: Promote your product, service, or website to industry influencers like bloggers or social media influencers.
- Build Links from Partners and Friends: Invite your friends and colleagues to link to your site. Relevance matters; links from sites in your industry or niche will be of greater value than random links from unrelated websites.
Execution Can Be Tough
Even though link building is a simple concept, its execution is more complex than it sounds. Finding suitable sites takes a long time. It can take forever to conduct research and establish a working relationship. Due to its dependence on other people, the “relationship” component of link building is probably the most challenging part.
A significant obstacle to organic link building is the unpredictable behavior of people. This is particularly true for Internet users since they are less likely to feel accountable for their actions. Due to this, link builders face problems because they depend on people for link building.
Links are valuable and relevant when built from a good relationship between two websites and two people. Organic link building results from an endorsement from one site to another, and it takes people to earn/give this endorsement.
Humans are sometimes unreliable on the internet, so building links requires a fair amount of persistence. A follow-up email often increases response rates since people won’t usually respond to your initial outreach email. Due to the sheer number of emails people receive daily, your outreach can be easily overlooked if you’re not persistent.
Perseverance is necessary not only during the initial contact with a linking prospect but also afterward. A slight error in the URL can result in a broken link. Therefore follow-up emails are necessary to fix any broken link. The link-building process will need a check back every few days to see if the link is functioning correctly and if not, touch back with people to see if they had any plans to fix it. This back and forth process may take months to build links that work correctly.
It would be nice if organic link building were easier since it is valuable to search engine visibility, but there is no such thing as building links magically from thin air. If someone says they can, then “these are not the droids you’re looking for.”